The first time I watched a product line I designed go from samples to actual production it really amazed me how tiny decisions can add up to huge differences in what lands in a landfill. It was really important that as we looked at scaling up this product line, we tried to avoid scaling up how much was being thrown away. Carly and I both live a relatively low-trash lifestyle, with the vast majority of the what we dispose of ending up in a recycling bin or compost heap, and there’s no reason for this to be any different.
One of the great things about using botanicals in what you make is that almost everything can go into a compost pile. This includes the paper filters we’re using to purify things, and the small amounts of paper products we’re using for cleanup. Growing your own plants for using in your products means that you always have willing consumers for your compost, so a lot of what we’re doing circles back on itself. Most of what we’re making is oil based and doesn’t mix with water so we don’t use much of that, either. Almost everything that’s left – most of our product packaging going out and the things that come in (shipping boxes, plastic bags of packages, etc.) can either be reused or recycled. It’s a nice feeling to make great things all day and not have a bunch of trash heading for the landfill when you’re done.